Steve Hayden obit

Steve Hayden, celebrated adman who wrote Apple’s ‘1984,’ dies at 78

 

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Steve Hayden, the advertising copywriter who helped redefine the relationship between tech and culture through Apple’s legendary “1984” commercial and later rose to become vice chairman of Ogilvy, has died. He was 78.

Steve Hayden was an influential advertising figure known for co-creating Apple's iconic "1984" commercial at Chiat/Day. As Chairman of BBDO West, he produced award-winning work for Apple and later transformed Ogilvy's approach, leading successful campaigns for IBM and brands like American Express and Dove.

Steve Hayden - Creative Hall of Fame

Steve Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable “1984” commercial for Apple Computer. As Chairman of BBDO West, he continued a decade of award-winning work for Apple Computer.

Steve joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency changed the perception of IBM and gave voice to the company as a leader in technology. He led the team that launched the important e-business campaign, among others. As an early advocate of integrated communications, Steve transformed Ogilvy’s brand-focused approach to a much broader 360 Degree Brand Stewardship. He helped create award-winning work for American Express, Kodak, Motorola and Dove, including the groundbreaking “Real Women Campaign.”