Rolly Crump, Disney designer who helped define the look of Disneyland, dies at 93
He was not on the list.
“It is with a heavy heart that we announce that Roland “Rolly” Fargo Crump passed away peacefully yesterday morning at his home in Carlsbad, California. He was 93 years old.
A truly one-of-a-kind individual, Rolly’s whimsical work has been featured all over the world. Whether it was his numerous contributions to the Walt Disney films & theme parks, his work for various pop culture luminaries (like Ernie Ball and Jacques Cousteau), or his own personal artwork, Rolly’s incredible style was uniquely his and instantly recognizable to many.
Rolly’s most notable work for The Walt Disney Company has profoundly impacted the theme park industry over the years. His designs contributed to the company’s most famous attractions, such as The Enchanted Tiki Room, the Haunted Mansion, “it’s a small world,” and more. His work went well beyond Disney, too, as he went on to create iconic work for Knott’s Berry Farm, Busch Gardens, the Sultan of Oman, and many more.
He leaves behind a legacy that can never be matched, and the magic he crafted for countless people worldwide will never be forgotten.
Rolly and his family would like to thank the fans for supporting his work over the years. His entire life was filled with one “kind of a cute story” after the next, and he will be remembered with lots of love.”
D23 gives a synopsis of his legacy: “In 1959, he joined show design at WED Enterprises, now known as Walt Disney Imagineering. There, he became one of Walt’s key designers for some of Disneyland’s groundbreaking new attractions and shops, including the Haunted Mansion, Enchanted Tiki Room, and Adventureland Bazaar.
Rolly served as a key designer on the Disney attractions featured at the 1964-65 New York World’s Fair, including “it’s a small world,” for which he designed the Tower of the Four Winds marquee. When the attraction moved to Disneyland in 1966, Rolly designed the larger-than-life animated clock at its entrance, which sends puppet children on parade with each quarter-hour gong.
After contributing to the initial design of the Magic Kingdom at Walt Disney World in Florida, and developing story and set designs for NBC’s “Disney on Parade in 1970,” Rolly left the Company to consult on projects including Busch Gardens in Florida and California, the ABC Wildlife Preserve in Maryland, and Ringling Brothers & Barnum and Bailey Circus World in Florida, among others.
He returned in 1976 to contribute to EPCOT Center, serving as project designer for The Land and the Wonders of Life pavilions. He also participated in master planning for an expansion of Disneyland until 1981, when he again departed to lead design on a proposed Cousteau Ocean Center in Norfolk, Virginia, and to launch his own firm, the Mariposa Design Group, developing an array of themed projects around the world, including an international celebration for the country of Oman.
In 1992, Rolly returned to Imagineering as executive designer, redesigning and refurbishing The Land and Innoventions at Epcot Center. Rolly “retired” from The Walt Disney Company in 1996, but continued to work on a number of creative projects. He released his autobiography, “It’s Kind of a Cute Story,” in 2012.”
Crump was born in Alhambra, California, and joined Walt Disney Studios in 1952. Initially he worked on inbetweening, before becoming an assistant animator on movies including Peter Pan, Lady and the Tramp, Sleeping Beauty, and One Hundred and One Dalmatians. In 1959 he joined WED Enterprises (later Walt Disney Imagineering) and became a designer of some of Disneyland's attractions and shops, including The Haunted Mansion, Enchanted Tiki Room and Adventureland Bazaar. As well as his work at Disney, he designed innovative and satirical psychedelic posters in the early and mid 1960s, including several for the West Coast Pop Art Experimental Band as well as logos for the band's singer Bob Markley. He also designed guitar string packaging for Ernie Ball.
Like all of the core early stylists of what would become the great American theme park, Crump had never built a theme park before Disneyland. “Everything was so goddamn naive,” Crump once said, alluding to the fact that he carved the tikis of the Enchanted Tiki Room with plastic forks from the Disney commissary. The tikis still stand in the park today, and Crump’s designs — tiki gods and goddesses such as Pele, a fire goddess, and Hina Kaluua, a mistress of rain — continue to shape and influence tropical art.
The Disneyland Hotel’s wildly popular bar Trader Sam’s is steeped in the Crump influence. It was designed in his vision of tiki culture, which was based on weeks of research aided by anthropologist Katharine Luomala’s book “Voices on the Wind.” And to this day, Crump is heralded as co-leading what would become Disneyland’s greatest version of Tomorrowland, a sort of mod vision of future-past that opened in 1967.
Crump lacked a college degree, and his high school portfolio was untamed when he joined Disney’s animation department. His freewheeling, cartoonish drawings were more fit for a tattoo parlor than the mature works the esteemed animation house was seeking to create.
Although his animation credits — “Peter Pan,” “Lady and the Tramp,” “Sleeping Beauty” and “101 Dalmatians” — include some of the medium’s foundational texts, Crump wasn’t a star in the department. He worked primarily as an assistant to animation master Eric Larson and could spend the better part of a year on laborious but difficult tasks such as drawing the flexible dots on Dalmatians.
Yet his striking personal style, a brash use of color and a zest for the counterculture, not to mention a gutsy, determined drive, served Crump well. While in animation, the Alhambra-born artist surrounded himself with small but personal art projects — outlandishly painted rocks with beatnik-era slang and mini propellers and mobiles. Crump hung the latter in the animation department’s library, where he sneaked in what he called his “dopers,” that is, art that humorously celebrated drugs in the style of Beat generation barroom posters (“Be a man who dreams for himself,” read a painting cheerleading opium).
“He had a way of doing outrageous art,” says retired Disney theme park designer Bob Gurr, known for conceptualizing many of Disneyland’s ride vehicles, including the original monorail. Gurr, 91, said he met Crump when the two were working on minor refurbishments in the 1950s for Mr. Toad’s Wild Ride at Disneyland, with Crump touching up some of the small red devils in the final scenes. Gurr immediately became a fan of Crump’s art and today owns some of Crump’s original “dopers.”
Crump’s art possessed a larger-than-life whimsy and circus-like loudness, and it caught the eye of Walt Disney, who plucked Crump from animation and one day assigned him what would become arguably the most recognizable clock in Southern California. The timepiece is the anchor of the facade of Disneyland’s It’s a Small World. Crump dreamed up a design, inspired by the art of Mary Blair, that was full of movement — numbers that looked caught mid-twist, and a face made of sun-like circles that was frozen with a delirious grin.
When Crump showed the design to his boss, Dick Irvine, it was marked for reassignment. Crump, however, went straight to the top. “I showed the clock to Walt and Walt said, ‘That’s good.’ Dick said, ‘It doesn’t have that European flavor.’ ... Walt looked Dick straight in the eye and said, ‘I like it the way it is.’ The old man backed me on so damn many things.”
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