Joseph Sirola, ‘King of the Voice-Overs,’ Dies at 89
He was not on the list.
Joseph A. Sirola, who was dubbed the “King of Voice-Overs” for his extensive work in commercials, died Sunday in New York. He was 89 years old.
His rep confirmed that he died from complications of respiratory failure.
He was best known for his deep, resonant voice that appeared in advertisements for companies like Ford, GE, Wendy’s, Mobil, Nyquil, and more. Sirola’s voice also highlighted the “I Love New York” campaign and, for over 20 years, the Empire State Building tour. His voice-over work won him 25 Clio Awards, which recognizes creative excellence in advertising, and the Wall Street Journal even dubbed Sirola the “King of the Voice-Overs” in a front-page story in 1970.
Besides stage and TV, Sirola acted in film as well, opposite stars like Rock Hudson in “Strange Bedfellows,” Clint Eastwood in “Hang ‘Em High,” and Max von Sydow in 1965’s “The Greatest Story Ever Told.”
Sirola also made over 600 TV appearances, from his own series “The Montefuscos, “The Magician,” and co-starring with Jack Scalia in “Wolf,” to his guest spots in shows like “Quincy,” “NYPD Blue,” and “Hawaii Five-O.” He also had guest roles on numerous other shows including “Mission Impossible,” “Andy Griffith,” “Man from U.N.C.L.E.” and “Get Smart.”
Born in Carteret, New Jersey, in 1929, Sirola attended Columbia University and then served in the Korean War. His first role was in an off-Broadway play, and then he balanced appearing on Broadway in “The Unsinkable Molly Brown” with his regular role on CBS’ “The Brighter Day.” Sirola continued on Broadway with roles in “The Golden Rainbow,” “Pal Joey,” and his favorite part, Alfie Doolittle in “My Fair Lady.”
In the last few years, Sirola was a Tony Award-winning producer whose credits included “A Gentleman’s Guide to Love And Murder,” “The Trip To Bountiful,” and Rodgers and Hammerstein’s “Cinderella.”
Sirola is survived by his partner Claire Gozzo, his daughter, three granddaughters, and his goddaughter. A performer through and through, the week before he he died he told his rep, “Hey kid, when I get outta here, we have to find me a new agent.”
Filmography
Year Title Role Notes
1959 Happy
Anniversary Waiter at El
Morocco Uncredited
1965 Strange
Bedfellows Petracini
1965 The Greatest
Story Ever Told Dumah
1967 Chuka Jake Baldwin
1968 Hang 'Em High Reno, Cooper Hanging Party
1969 Three
1970 The Delta
Factor Sal Dekker
1972 Hail Rev. Jimmy Williams
1974 The Super Cops Police Lt. O'Shaughnessy
1974 Seizure Charlie Hughes
1994 Love Is a Gun Al Kinder
1997 Sunday Joe Subalowsky
Actor
Joseph Sirola and Claude Aubourg in Codger (2015)
Codger
Short
Old Man
2015
Denis Leary in Rescue Me (2004)
Rescue Me
8.3
TV Series
Norman (as Joe Sirola)
2010
1 episode
Dick Van Dyke and Barry Van Dyke in Diagnosis Murder (1993)
Diagnosis Murder
6.8
TV Series
Ted Barkley
2001
2 episodes
Paramour
6.0
TV Mini Series
1999
Michael J. Fox, Barry Bostwick, Alan Ruck, Michael Boatman,
Connie Britton, Alexander Chaplin, and Richard Kind in Spin City (1996)
Spin City
7.3
TV Series
Mario Forcini
1999
1 episode
NYPD Blue (1993)
NYPD Blue
7.7
TV Series
Rooster Rawlins
1999
1 episode
Morgan Fairchild in The City (1995)
The City
8.1
TV Series
Gino Soleito #2
1996–1997
70 episodes
Sunday (1997)
Sunday
6.7
Joe Subalowsky (as Joe Sirola)
1997
Mitzi Kapture and Rob Estes in Silk Stalkings (1991)
Silk Stalkings
6.5
TV Series
Judge Bill Cafferty
Tony Morella
1992–1995
2 episodes
Kelly Preston and Eric Roberts in Love Is a Gun (1994)
Love Is a Gun
4.8
Al Kinder
1994
Soloist
Short
Morton
1994
Civil Wars (1991)
Civil Wars
6.9
TV Series
Judge Enzo Beltratti (as Joe Sirola)
1992
1 episode
DEA (1990)
DEA
7.7
TV Series
Visiglia
1991
1 episode
Wendy's 1991 Dave's Deluxe Commercial (1991)
Wendy's 1991 Dave's Deluxe Commercial
Short
Narrator
1991
Wolf (1989)
Wolf
6.8
TV Series
Sal Wolf
1989–1990
11 episodes
Johnny Staccato (1959)
Gideon Oliver
6.0
TV Series
Grecco (as Joe Sirola)
1989
1 episode
Gerald McRaney and Jameson Parker in Simon & Simon
(1981)
Simon & Simon
7.0
TV Series
Matthew Haskell
Mobster (as Joe Sirola)
1986–1988
2 episodes
Catherine Keener, Pat Morita, Kevin Conroy, Jack Wallace,
and Richard Yniguez in Ohara (1987)
Ohara
6.9
TV Series
Judge Locke
1987
1 episode
Ellen Burstyn, Megan Mullally, Barry Sobel, Elaine Stritch,
and Jesse R. Tendler in The Ellen Burstyn Show (1986)
The Ellen Burstyn Show
7.6
TV Series
Phillip
1986
1 episode
George Peppard, Mr. T, Dirk Benedict, and Dwight Schultz in
The A-Team (1983)
The A-Team
7.5
TV Series
Nathan Vincent
1985
1 episode
Riptide (1984)
Riptide
6.8
TV Series
Sam Valentine
1984
1 episode
James Cagney in Terrible Joe Moran (1984)
Terrible Joe Moran
6.5
TV Movie
Capo
1984
Lee Horsley in Matt Houston (1982)
Matt Houston
6.5
TV Series
Uncle Phil
1984
1 episode
Jack Klugman in Quincy M.E. (1976)
Quincy M.E.
7.3
TV Series
Sal Angeletti
Lt. Sal Drasso
Mr. Silva ...
1979–1982
5 episodes
James Garner in Bret Maverick (1981)
Bret Maverick
7.5
TV Series
Nimrod Bligh
1982
1 episode
Farrah Fawcett, Kate Jackson, and Jaclyn Smith in Charlie's
Angels (1976)
Charlie's Angels
6.5
TV Series
Boris
1981
1 episode
David Soul in Swan Song (1980)
Swan Song
6.6
TV Movie
Adolfo
1980
The Rockford Files (1974)
The Rockford Files
8.2
TV Series
Henry Gersh
Joseph Minette
1979–1980
2 episodes
Lynda Carter in Wonder Woman (1975)
Wonder Woman
7.0
TV Series
Harrison Fynch
1979
2 episodes
Jason Robards, Robert Vaughn, Stefanie Powers, and Cliff
Robertson in Washington: Behind Closed Doors (1977)
Washington: Behind Closed Doors
8.0
TV Mini Series
Ozymandias (as Joe Sirola)
1977
2 episodes
Jayne Meadows and Michael McGuire in Meeting of Minds (1977)
Meeting of Minds
9.3
TV Series
Thomas Paine
1977
2 episodes
Joel Crothers in Somerset (1970)
Somerset
7.7
TV Series
Fred Harrington
1976
2 episodes
High Risk (1976)
High Risk
5.6
TV Movie
Guthrie
1976
The Montefuscos
3.5
TV Series
Tony Montefusco
1975
9 episodes
Mike Connors in Mannix (1967)
Mannix
7.4
TV Series
Harry (as Joe Sirola)
1975
1 episode
Valerie Harper in Rhoda (1974)
Rhoda
6.8
TV Series
Charlie Curran
1974
1 episode
Seizure (1974)
Seizure
4.7
Charlie Hughes
1974
Kolchak: The Night Stalker (1974)
Kolchak: The Night Stalker
8.4
TV Series
Benjamin Sposato
1974
1 episode
Bill Bixby in The Magician (1973)
The Magician
7.4
TV Series
Dominick (as Joe Sirola)
1974
11 episodes
The Super Cops (1974)
The Super Cops
6.6
Police Lt. O'Shaughnessy
1974
Love, American Style (1969)
Love, American Style
6.8
TV Series
Alvin (segment "Love and the Cryin' Cowboy")
1973
1 episode
Cry Rape (1973)
Cry Rape
6.2
TV Movie
Det. Sloane
1973
Kam Fong, Al Harrington, Jack Lord, and James MacArthur in
Hawaii Five-O (1968)
Hawaii Five-O
7.4
TV Series
Jonathan Kaye
Jonathan Kay
1970–1972
5 episodes
Visions... (1972)
Visions...
6.8
TV Movie
George Simpson
1972
Hail (1972)
Hail
6.9
Rev. Jimmy Williams
1972
Diane McBain, Yvette Mimieux, and Ralph Taeger in The Delta
Factor (1970)
The Delta Factor
4.1
Sal Dekker
1970
Three (1969)
Three
4.6
1969
Hang 'Em High (1968)
Hang 'Em High
7.0
Reno
1968
Jack DeLeon, Paul Frees, Gerald Mohr, and Jo Ann Pflug in
Fantastic Four (1967)
Fantastic Four
6.6
TV Series
Doctor Doom (voice)
1967
3 episodes
Robert Vaughn, Leo G. Carroll, and David McCallum in The Man
from U.N.C.L.E. (1964)
The Man from U.N.C.L.E.
7.7
TV Series
General Paco Abaca
Malanez
Malik
1966–1967
3 episodes
Ernest Borgnine and Rod Taylor in Chuka (1967)
Chuka
6.3
Jake Baldwin
1967
Barbara Bain, Martin Landau, Peter Graves, Peter Lupus, and
Greg Morris in Mission: Impossible (1966)
Mission: Impossible
7.9
TV Series
Suverin (as Joe Sirola)
1966
1 episode
Don Adams and Barbara Feldon in Get Smart (1965)
Get Smart
8.2
TV Series
Harvey Satan
Van Cleff
1965–1966
2 episodes
Ben Gazzara in Run for Your Life (1965)
Run for Your Life
7.6
TV Series
Vilovic
1966
1 episode
Bruce Lee and Van Williams in The Green Hornet (1966)
The Green Hornet
7.4
TV Series
Charley (as Joe Sirola)
1966
1 episode
Raymond Burr in Perry Mason (1957)
Perry Mason
8.3
TV Series
Bill Sheridan
Dr. Raul Caudere
George Hale
1962–1965
3 episodes
The Greatest Story Ever Told (1965)
The Greatest Story Ever Told
6.5
Dumah
1965
Strange Bedfellows (1965)
Strange Bedfellows
6.2
Petracini
1965
Death Valley Days (1952)
Death Valley Days
7.5
TV Series
Pittser Chisum
Stoney Carter
1965
2 episodes
James Franciscus in Mr. Novak (1963)
Mr. Novak
7.5
TV Series
Nelson (as Joe Sirola)
1964
1 episode
James Arness, Amanda Blake, Milburn Stone, and Dennis Weaver
in Gunsmoke (1955)
Gunsmoke
8.1
TV Series
Eddie
Leroy
1963–1964
2 episodes
Combat! (1962)
Combat!
8.4
TV Series
Casper
1964
1 episode
Ron Howard, Frances Bavier, and Andy Griffith in The Andy
Griffith Show (1960)
The Andy Griffith Show
8.4
TV Series
Freddy Fleet
1962
1 episode
Abel Fernandez, Nicholas Georgiade, Paul Picerni, and Robert
Stack in The Untouchables (1959)
The Untouchables
8.0
TV Series
Vincent Tunis
1962
1 episode
Happy Anniversary (1959)
Happy Anniversary
5.7
Waiter at El Morocco (uncredited)
1959
Natalie Wood and Jacques Sernas in Camera Three (1955)
Camera Three
7.5
TV Series
1958
1 episode
The Brighter Day (1954)
The Brighter Day
6.9
TV Series
Peter Nino (1959-1960)
1954
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