Jeff Sperbeck obit

Jeff Sperbeck, John Elway's Agent & Friend, Dead At 62 After Golf Cart Accident

John Elway's Agent, FriendJeff Sperbeck Dead At 62

He was not on the list.

Jeff Sperbeck, John Elway's longtime agent and friend, has died at 62 years old, officials announced on Wednesday 

Sperbeck's time of death was listed as 1:10 AM.

As we previously reported, Jeff was on life support following Saturday's accident ... where he suffered a traumatic brain injury after falling off a golf cart that Elway was driving.

We're told Elway, Sperbeck, their wives, and John's son were on their way back from a post-Stagecoach party around 7 PM on April 26 ... when Jeff fell off the back of the cart, hitting his head on the ground, and suffering a traumatic brain injury.

He was rushed to a nearby hospital ... where all doctors could do was keep him on life support while they arranged to harvest his organs for donation.

Police initially didn't respond to the scene -- a majority of law enforcement were working the massive music festival nearby -- but have since launched an investigation into the incident.

As we previously reported, John was the one who made the 911 call ... in a frantic effort to save his friend.

Elway and Sperbeck not only had a long-term working relationship which started in the early 1990s, but later became business partners in a winery, and best buds.

As an NFL certified contract advisor who represented over 100 NFL football players in his 30-year career as a football agent. After serving as the Director of Octagon's football division from 2001 to 2009, he left and created The Novo Agency, in 2010.

In 1988, Sperbeck began working for Pro Asset Management, where he started a career in the sports marketing and management field.

In 1989, Sperbeck moved to San Francisco and created his own sports marketing and events company.

In 1991, Sperbeck partnered with Hall of Fame San Francisco 49ers Ronnie Lott and 49ers running back Roger Craig to form CLS Sports, Inc. Jeff Sperbeck then became the manager for all of John Elway's and Ronnie Lott's marketing and business activities.

In 1994, Sperbeck partnered with Mike Sullivan to form Sullivan & Sperbeck in Northern California.[4] When Sullivan & Sperbeck combined their skills, they had over 30 years in NFL player management and marketing. Their agency's roster included over two dozen NFL players and coaches, including Trent Dilfer, Damon Huard, Johnnie Morton, Eric Turner, William Floyd, Joey Porter, John Elway, Jim Plunkett, Ronnie Lott, Mike Bellotti, and Sonny Lubick.

Sperbeck left Octagon in late 2009 and started The Novo Agency. Currently, The Novo Agency's roster includes Hall of Famers; John Elway, Ronnie Lott, Jim Plunkett, ACTIVE PLAYERS; Danny Shelton, Brandin Cooks, Billy Winn, Kenny Bell, Thomas Sperbeck, John Boyett, COACHES - Chris Strausser (Indianapolis Colts), Frank Pollack (Cincinnati Bengals), Greg Knapp (New York Jets), Joe Lombardi (Los Angeles Chargers) as well as retired players Joey Porter, Clark Haggans, Dennis Dixon, Ed Tu'amu, Chris Fuamatu Ma'afala, Christian & Fenuki Tupou, Daryn Colledge, Ramses Barden, Joel Dreessen, LaMichael James, and Mike Brisiel.

In 2015, Sperbeck founded 7Cellars with long-time friend John Elway. The company produces premium and ultra-premium wines from the Central Coast of California as well as the Napa Valley under the respective names; The Farm Collection and Elway's Reserve.