Precious Moments founder Sam Butcher passes away
He was not on the list.
The founder of Precious Moments has passed away.
The company posted on their Facebook page that Sam Butcher was called home to God in the early morning hours Monday, surrounded by loved ones.
“In his final words he shared that the Father, Son, and Holy Spirit were with him, and that it was beautiful.”
Precious Moments artwork was introduced to the public in 1975 on inspirational greeting cards and posters, and in 1978 the first Precious Moments figurines were unveiled.
In 1989, he had the Precious Moments Chapel built in Carthage, Missouri. Since the structure’s initial completion, millions of visitors have come to admire his work and share his faith.
Butcher was 85-years-old.
Butcher was born in Jackson, Michigan, on January 1, 1939. He was the third of five children born to a poor family. Soon after his birth, the family moved to Redding, California.
As a young man, Butcher was a "chalkboard minister," spreading the teachings of Christianity through illustrations. This job paid very little, so he supplemented his income as a janitor.
With the guide of Reverend Royal Blue, Butcher made the decision to follow deeper into Christianity. He joined the Child Evangelism Fellowship (CEF) in Grand Rapids, Michigan. There he met Bill Biel, with whom he would start his first business, Jonathan & David (J&D). During his ten-year career with the CEF, Butcher's work was seen by millions of people through the Tree House Club television programs.
In 1974, Butcher created Precious Moments drawings for J&D, which were introduced to the market a year later. Before that, Butcher created many other works, from kitsch oil paintings to comic strips. These works can be observed at the Precious Moments Chapel in Carthage, Missouri.
Prior to 1978, Sam met Eugene Freedman at a Christian trade show in Los Angeles, California.
The three major products carried by J&D were greeting cards, porcelain figurines, and vinyl dolls. J&D sourced its vinyl dolls in Asia, leading Butcher to the Philippines. In 1981 Butcher and Biel traveled to the Philippines, where they gave financial assistance to a Bible college.
Some time thereafter, Butcher and Biel ended their business relationship. J&D suspended its greeting card business, passed its porcelain products to Enesco, and stopped producing vinyl dolls. The doll business would be relaunched as Precious Moments Country Dolls in 1989 and renamed Precious Moments Company Dolls in 1992.
Butcher founded the Samuel J. Butcher Foundation and Precious Moments, Inc. In 1989, he completed the construction of the Precious Moments Chapel on the south side of Carthage, Missouri. The Chapel and several other museums are on the property, along with a wedding chapel and reception area. He privately funded the purchase of land on an island in Aklan and built a resort called Sampaguita Gardens. Through this resort, Butcher provides employment and training opportunities for people from Aklan and students from other provinces in Western Visayas.
Later, Butcher moved to St. Charles, Illinois, and lived with his children.
As Precious Moments became more successful, Butcher began to spend more time at his resort in the Philippines. At the height of his popularity, Butcher fell ill due to strokes brought on by self-medicating. His children brought him back to the States, where he was diagnosed with bipolar disorder and treated. He then returned to the Philippines.
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